Maximizing Your Facebook Business Page for Customer Reviews and Testimonials
A lot of advice about "getting Facebook reviews" is quietly out of date. Facebook moved away from its old five-star system a while ago.
What a Facebook review actually is now
Facebook reviews live under what the platform calls Recommendations. A customer answers one direct question: do you recommend this business, yes or no. From there they can add written detail, photos, and tags. Facebook explains that your page shows a blended recommendation score, combining any old, grandfathered star ratings with the newer yes-or-no responses.
Why this changes how you should ask
A yes-or-no question is lower friction than a five-star decision, good for volume. But the written detail and photos after that first click matter more than ever, since the yes/no alone tells a future visitor very little.
The same routing logic still applies here
Only route someone toward a public platform, Facebook included, once you already know they had a good experience. This is exactly why asking for a rating first, privately, before deciding where feedback goes, still matters here.
Practical habits for Facebook specifically
- Make sure Reviews/Recommendations is enabled under Page settings
- Ask happy customers directly, the low-friction format makes this an easy ask
- Encourage written detail and tags, not just the yes
- Keep the flow of new recommendations steady
- Only send customers who've already indicated a good experience
Frequently asked questions
Does Facebook still use star ratings for reviews?
Not for new reviews. Facebook moved to a Recommendations system, a simple yes or no question, with optional written detail, tags, and photos. Older star ratings are grandfathered into a blended recommendation score.
Is it easier to get a Facebook recommendation than a Google review?
The initial ask is lower friction, a yes/no takes seconds. But the written detail and photos that follow matter more, since the yes/no alone tells a future visitor very little.
Should I send unhappy customers to my Facebook page too?
No, the same routing logic applies: only send someone toward a public platform once you know they had a good experience.
This is part of a full guide to customer review management. For the full collection playbook across every channel, see the full collection guide.